Thatcher Jensen is a freelance copywriter & creative director.



WORK ︎

Brand Marketing

The Recess Guide to Re-entering Society


Editorial

The Antidote


Brand Video

Faculty: “Circles”


Brand Content

Recess Instagram & Email


Product Development

Recess Conceptual Objects


Brand Marketing

Recess OOH


Commercials

IKEA: The Morningmorphosis


Brand Development

Raised Real


PERSONAL ︎

Published Writing

The New Yorker & McSweeney’s


Nonprofit Campaign

Stupid Water


Testimonials

Reviews of Me


CONTACT ︎

Electronic Mail

thatcherjensen@gmail.com


Mark

Stupid Water


Role: Writer

Every second, 1,000 people open a plastic bottle in the US. That statistic scared us, so we set out to change their ways.





We hijacked the label of one of the most popular water brands to create a point-of-purchase anti-advertisement. We reworded every line of copy on the bottle to tell the story of just how damaging single-use plastic bottles can be to the environment.





We made the label design available as a print-ready PDF so that fellow environmentalists can help spread our labels to the bottles of coworkers, friends and strangers around the country.




The new label directs people to a microsite where they’re encouraged to change their ways buy buying a reusable water bottle.

Our affiliate Amazon link raises money for 4Ocean, a nonprofit working to rid the ocean of trash.






Mark