Stupid Water
Role: Writer
Every second, 1,000 people open a plastic bottle in the US. That statistic scared us, so we set out to change their ways.
![](https://freight.cargo.site/t/original/i/ee04f3887c69b26050eade959bc2ddb140941759fe28644825a433de074961d1/Screen-Shot-2018-09-25-at-5.14.08-PM.png)
We hijacked the label of one of the most popular water brands to create a point-of-purchase anti-advertisement. We reworded every line of copy on the bottle to tell the story of just how damaging single-use plastic bottles can be to the environment.
![](https://freight.cargo.site/t/original/i/398bb846b374f44549bdd0f604ebf1940fa999296ae272404c4fc9a7232bcaad/two-bottles.png)
We made the label design available as a print-ready PDF so that fellow environmentalists can help spread our labels to the bottles of coworkers, friends and strangers around the country.
![](https://freight.cargo.site/t/original/i/064c860398d8c898dc0d1e865c16dec34186340bfc85eea938a781a0e5335c90/image-asset-1.png)
![](https://freight.cargo.site/t/original/i/d76f0ae7ebaef621218b1a08c5a26e136ddcd24066703720a86b9439e63e5c7d/image-asset.png)
The new label directs people to a microsite where they’re encouraged to change their ways buy buying a reusable water bottle.
Our affiliate Amazon link raises money for 4Ocean, a nonprofit working to rid the ocean of trash.
![](https://freight.cargo.site/t/original/i/959804b66e3310cf1b630e2c61412cbe4dcf2a83f2d66da9ae1cf7834b8de52e/stupidwater-microsite.png)