Recess Instagram & Email
Role: Creative Lead, Writer
I helped deliver profound wisdom with humor to our followers. We were rewarded for our efforts with a 2020 Webby nomination, which we lost to NASA.
![great for fixing things, like the current state of reality](https://freight.cargo.site/t/original/i/0053cf44baa17c77e26bd7d26fd830562825fb32a5adb5f5c3696521fc6aed02/Glue.jpeg)
![they're ready to take you to the calm realm](https://freight.cargo.site/t/original/i/42b03d43b1ad565ca5c8d246babd8ec19e6774d6166661931362035434d092ab/233868639_1264285884001205_2071755745252288268_n.jpg)
![BIG TALK ONLY NOW](https://freight.cargo.site/t/original/i/7d4640a4be3d407202b81a274b4366864c39d9111fe8134d3dffc5bd153b2613/199664129_493212528428483_1342890946335718051_n.jpg)
![we accidentally put our new human merch in the dryer. now it’s small dog merch](https://freight.cargo.site/t/original/i/d7f2c59ba227c5fd024e6db5be184b50484c78a8b4de17e75a2190249d6bd088/DogMerch.jpeg)
![there’s been some confusion, so let’s clear this up. we deliver Recess through the mail. Recess does not deliver the mail](https://freight.cargo.site/t/original/i/0ebf11ef7c8f838f464708d8cdb84a8b291408dffaa9b36313ea215316fd7c78/Mail-1.jpeg)
![thanks for helping strawberry rose feel wanted (we’re sold out of our limited edition v-day flavor)](https://freight.cargo.site/t/original/i/5bd9ffe67b277c136fb446a9b3d78fa5c81313a43c81b8fc119ab203db613b9f/SellOut.jpeg)
![flat label in 90 days or your money back](https://freight.cargo.site/t/original/i/3ee51cfe2feb0ea34a93ac67fad417c18d4a2ea0e033e75f2a774771c4849010/91794114_215359316382957_4712754516936393293_n.jpg)
![--->](https://freight.cargo.site/t/original/i/d432fd1f52197e899815133f7191d77355ffc3b7ad954d74a08a3864b3e002d9/92337154_151271633035078_5839523017172615620_n.jpg)
![--->](https://freight.cargo.site/t/original/i/915c25cd9f731a9ab77793838af4c229be0ac7259da38a058024d623a8df42e9/92020832_520061498672062_3921735045088949222_n.jpg)
Recess Email
I developed the Recess tone for longer-form mediums (like email) and helped grow our email list by over 700%. Surprisingly, simple text-based emails with content that made people laugh and think outperformed everything else.
Recess’s e-commerce business grew 600% year-over-year (as of June 2021), in large part due to our email marketing.
Recess’s e-commerce business grew 600% year-over-year (as of June 2021), in large part due to our email marketing.
![](https://freight.cargo.site/t/original/i/c0c49d01cee5d0f26ddbfb8b9528d6c35d17da4a782703124baa2ea9a49a472d/Screen-Shot-2021-04-22-at-6.41.53-PM.png)
![](https://freight.cargo.site/t/original/i/df8639f1ad6965d448da1930ce510860032f377038d958cdaf228ceddbcc47b7/Screen-Shot-2021-04-22-at-7.09.01-PM.png)
![](https://freight.cargo.site/t/original/i/4d6b6d3bcef0159f075687036291c76823b569c4b03b26667fb128844da32455/Screen-Shot-2021-04-22-at-6.39.07-PM.png)
![](https://freight.cargo.site/t/original/i/4a0067888304e05e00671edd5965a27481f322b380ca73197b2b764c6150af15/Email1.png)